Services / Websites & Conversion / Web Design & UX
Design that solves user tasks — not just wins awards.
UX research, information architecture and UI design built around real user tasks. Accessibility (BFSG) and mobile-first are a mandatory part, not a surcharge option.
Task-centred
Every screen solves a real user task. Not everything that's possible makes sense.
Mobile-first 2026
60–75% mobile traffic is reality. We design mobile-first, with desktop as the extension.
BFSG-compliant
Germany's accessibility act (BFSG) has been mandatory since June 2025. We design WCAG 2.2 AA from the start.
What you can book
Six building blocks, individually or as a package
We usually start with the UX audit + user research. UI design only comes once the tasks are clear.
UX audit
Heuristic evaluation, funnel drops, mobile weaknesses, BFSG audit. Output: problem map.
User research
User interviews, diary studies, usability tests (moderated/unmoderated). Output: task map.
Information architecture
Sitemap, navigation logic, content hierarchy, search logic, card-sorting validation.
UI design
Mockups for mobile & desktop, microinteractions, typography, brand codes integrated.
Design system
Component library, tokens, theming, docs in Figma. For teams that want to keep designing themselves.
Accessibility layer
WCAG 2.2 AA, BFSG-compliant, screen-reader tests, keyboard navigation, contrast checks.
How do we differ?
Three ways to buy UX
Top design agency, studio boutique or senior operator — all three have an audience. Here's the honest comparison.
| Top design agency Edenspiekermann, KMS Team | Studio boutique Berlin design studios | Truong Suarez Task-centred + performance bridge | |
|---|---|---|---|
| Style identity | Very strong, design-driven | Studio signature visible | Aligned to your brand, no studio brand of its own |
| User research | Deep, often 4–8 weeks of discovery | Rarely formal, more workshop-based | Focused (5–8 interviews), quickly actionable |
| BFSG / accessibility | Can be an add-on | Often not in the core scope | A mandatory part with no surcharge |
| Performance linkage | Rare, tech handover | Design-focused, performance secondary | Design aligned with funnel and tracking logic |
| Best phase for you | Brand refresh, enterprise | Premium brands, image push | Mid-market with a performance stack that needs UX as a lever |
Comparison based on publicly available information, as of 2026. If your situation would be better served elsewhere, I'll tell you so in the intro call.
How we work
Five phases, one point of contact
Understand the tasks, then design. Not the other way around.
UX audit
Heuristics, heatmaps, BFSG status, mobile check. Output: problem map.
Research
5–8 user interviews, usability tests. Output: task map + pain points.
IA + wireframe
Sitemap, lo-fi wireframes, navigation validation. Output: structure plan.
UI & system
Hi-fi mockups, design system, component library. Output: Figma lib.
Handover
Dev handover, accessibility QA, browser tests, component docs.
Stack
What we work with
No black-box tools. Everything we use, you can run yourself — if you want to.
Research
- Maze (unmoderated tests)
- UserTesting / Lookback
- Hotjar / Microsoft Clarity
- Optimal Workshop (card sorting)
Design
- Figma (component lib)
- FigJam (workshops)
- Whimsical (flows/IA)
- Principle (motion)
Accessibility
- WAVE / axe DevTools
- NVDA / VoiceOver
- Stark (Figma plugin)
- Contrast Checker
Handover
- Figma Dev Mode
- Zeplin (legacy)
- Storybook (component docs)
- Notion (design decisions)
Recommended entry point
Two paths, depending on where you stand
Improving UX on an existing site or a complete rebuild? That changes the depth.
For you if
Improving an existing site
You have UX problems (funnel drops, mobile weaknesses, BFSG gaps) and want to tackle them in a structured way without a full relaunch.
7–10 days · report + 60-min call
Core Audit / Renew existing
- – Heuristic evaluation of all top templates
- – Mobile audit + BFSG status
- – Funnel-drop analysis
- – Prioritised improvement roadmap
For you if
Designing completely new
A new site, a new section or a complete UX rebuild. You need research + IA + design system from the start.
7–10 days · report + 60-min call
Core Audit / Build new
- – Research plan (interview guide)
- – IA sketch + sitemap concept
- – Design-system recommendation
- – BFSG compliance plan
Not sure? The symptom triage on the audits page helps you choose. The audit fee is credited toward a follow-up project.
When this becomes relevant
Typical starting points
Three recurring situations where Web Design & UX is the right tool.
Compliance
BFSG 2025 — accessibility
Germany's accessibility act: what's mandatory and what we do about it in concrete terms.
Relaunch
Relaunch without SEO loss
How a UX refresh and an SEO migration run in one workstream without one destroying the other.
Launch
Launch with landing pages
When a launch is coming up and the landing pages need to be built for real user tasks and conversion.
FAQ
What clients often ask before the first engagement
How much user research do we really need?
A pragmatic minimum set: 5–8 in-depth interviews + 1–2 unmoderated usability tests per critical flow. That covers 80% of the insights — anything beyond that is premium for enterprise complexity. In B2B it's often customer-success data + 3–5 power-user interviews.
What does BFSG compliance mean for our site in concrete terms?
Mandatory since June 2025 for B2C sites with online sales, booking or account features. WCAG 2.2 AA as the minimum standard: contrast, keyboard nav, screen readers, ARIA labels, alt text. B2B is (still) exempt but should follow in 2026 with the AccessibleEU directive. We build everything WCAG 2.2 AA by default.
Do we really need a design system?
For single-page marketing sites: no, a Figma component library is enough. For sites with > 20 templates or several marketing/product teams: yes, design tokens + documented components save a lot of time and consistency in the long run.
Mobile-first — does that mean desktop is secondary?
Not secondary — but: mobile design forces hierarchy clarity that then benefits desktop. Anyone who designs desktop-first often ends up with overloaded layouts that don't work on mobile. We design both in parallel but always start wireframes at the mobile breakpoint.
Do we get Figma files or a finished product?
Both are possible. UX/design-only engagement: you get documented Figma files + design system, and your dev team builds. End-to-end: we also take on the build (see website relaunch + landing pages). In the audit we clarify which fits better.
Let's talk
Three paths — depending on where you are.