Services / Websites & Conversion / Landing Pages
Landing pages that convert — not just look good.
Live fast, cleanly tracked, A/B-ready. For launches, performance campaigns and funnel tests. No Framer template, no WordPress bloat — code that scales with growth.
Live in 2 weeks
Instead of an 8-week design marathon: concept, build, tracking and test setup in two sprints.
Tracking-first
GA4, Meta CAPI, server-side GTM, form events — in from day 1, not bolted on later.
Test-ready
Headlines, hero visuals, form lengths and CTA wording set up as variables — A/B in hours instead of days.
What you can book
Six building blocks, individually or as a package
We usually start with the wireframe + tracking plan. Visuals and the build come only once the funnel logic stands.
Wireframes & funnel logic
Content hierarchy, skim-reading flow, decision points. Output: low-fi wireframe + concept doc.
Copy & headlines
Hero headline, sub-heads, bullet lists, social proof, CTAs. With a messaging hierarchy from the positioning foundation.
Visual design
Hero visuals, animation, typography, mobile-first. Aligned to brand codes, not trend-driven.
Build (Next.js / Framer)
Performance-optimized, SEO-solid, A/B-ready. Code hands off to your team or runs on Vercel.
Tracking setup
GA4, server-side GTM, Meta CAPI, form events, scroll depth, hot spots. iOS-17-resistant.
A/B test pipeline
Test plan for headlines, visuals, CTA wording and form lengths. Statistical significance, clear hypotheses.
How do we differ?
Three ways to build landing pages
Template tool, design studio or senior operator — all three have their place.
| Template tool Unbounce, Instapage, Framer template | Design studio Vanced, Netgenerator, Happy Heroes | Truong Suarez Strategy + build + tracking | |
|---|---|---|---|
| Time to live | 1–3 days (self-service) | 6–12 weeks (design iterations) | 2 weeks (concept + build + tracking) |
| Concept & funnel logic | Template constraints | Visual-first, often funnel-blind | Funnel + messaging hierarchy first |
| Tracking depth | Standard events, often client-side | Rarely a core service, often an add-on | Server-side GTM + Meta CAPI as a mandatory part |
| Scaling & performance | Hosting limits, slow loads | WordPress bloat, plugin upkeep | Next.js on Vercel — edge speed, Core Web Vitals green |
| Best phase | MVP tests, small budgets | Image-focused mid-market | Performance stack with a campaign budget > 10k/month |
Comparison based on publicly available information, as of 2026. If your situation would be better served elsewhere, I'll tell you so in the intro call.
How we work
Five phases, one point of contact
Funnel-first instead of visual-first. Each phase has an output you can keep.
Concept
Funnel, content hierarchy, skim-reading flow. Output: wireframe + concept doc.
Design
Hi-fi mockup, mobile-first, brand codes integrated. Output: Figma file.
Build + tracking
Next.js/Framer build, GA4, CAPI, form events. Output: live preview.
Launch
QA, performance check, tracking validation. Output: live URL.
A/B iteration
Tests per the hypothesis plan, monthly review.
Stack
What we work with
No black-box tools. Everything we use, you can run yourself — if you want to.
Design
- Figma
- Framer (for rapid mockups)
- Whimsical (flows)
Build
- Next.js 15 + Tailwind
- Framer (for non-tech teams)
- Vercel deploy
- Custom domain via Cloudflare
Tracking
- GA4 + server-side GTM
- Meta CAPI
- Hotjar / Microsoft Clarity
- Cookiebot / Usercentrics
A/B tests
- Vercel Edge Config (splits)
- VWO / Convert
- Stats tools (sequential testing)
Recommended entry point
Two paths, depending on where you stand
For existing landing pages, a tracking-diagnosis audit is enough. For launches, a Core Audit with concept and build plan is worth it.
For you if
You already have landing pages
You want to know whether tracking runs cleanly, whether the funnel logic holds, and where conversion losses sit. A focused diagnosis with actionable recommendations is often enough.
5–7 days · report + 30-min call
Starter Audit / Tracking
- – Funnel logic check
- – Tracking integrity (events, CAPI, server-side)
- – Performance score (Core Web Vitals)
- – Top 3 quick wins
For you if
New landing page, launch
You're starting a launch, a campaign series, or you need an LP family for performance. You need a concept + build + test setup, not just a diagnosis.
7–10 days · report + 60-min call
Core Audit / Build new
- – Funnel & messaging concept
- – Wireframe + build plan
- – Tracking & A/B setup specification
- – Build effort estimate
Not sure? The symptom triage on the audits page helps you choose. The audit fee is credited toward a follow-up project.
When this becomes relevant
Typical starting points
Three recurring situations where a converting landing page is the right tool.
Launch
Launch with landing pages
Why an LP family per audience cluster often converts better than one universal page.
Tracking
Tracking despite consent loss
Server-side setup baked into the landing page from day 1 — GDPR-compliant.
Relaunch
Relaunch without SEO loss
When a new page goes live without rankings and conversions breaking away.
FAQ
What clients often ask before the first engagement
How long does a landing page take from concept to live?
For a focused page with a clear funnel: 2 weeks. For an LP family (3–5 variants with a shared system): 3–4 weeks. We parallelize heavily — tracking setup starts alongside the design, the build alongside the copy iteration.
Next.js or Framer — which is better?
Both have their place. Next.js for pages that live longer (main campaign, hub pages), integrate into your tech setup, or A/B test with edge splits. Framer for short-lived tests when the marketing team wants to keep editing themselves. We decide together, not dogmatically.
What does a landing page cost?
Typically €5–12k for a focused LP with concept, design, build and tracking. LP family €12–25k. If existing material can be used (brand, copy library), it's cheaper accordingly. In the Core Audit (€1,290) you get the precise estimate.
Do I own the code afterward?
Yes. With Next.js the repo lives in your GitHub account, deploy on your Vercel or ours (with a transfer option). With Framer it's your account, logically. No tool lock-in, no “license fees” for your own material.
How do tracking events turn into real performance insights?
We build a simple Looker Studio dashboard with the 5–8 most important events (scroll depth, form start, form submit, CTA click, outbound). Every month a 30-min review with recommendations — no 100-tab PDFs that no one reads.
Let's talk
Three paths — depending on where you are.