Services / Platforms & Activation / Integrations & Pipelines
Data flows — instead of being glued between tools by hand.
When every tool switch becomes a data island, your team gets stuck in copy-paste loops. I build ETL and webhook pipelines that run robustly and transparently — with clear error handling and monitoring.
Automated
Data flows between shop, CRM, marketing and accounting — without manual handover and without copy-paste.
Fault-tolerant
Retry logic, dead-letter queue, alerting. When something goes wrong, you know before the customer complains.
Scaling-safe
Pipelines that run even at 10x data volume. No hours-long resyncs needed.
What you can book
Six building blocks, individually or as a package
Mapping first, then architecture. Build only for the critical flows — I run the rest via Zapier/Make.
Integration audit
Existing pipelines, copy-paste workflows, data islands, error status. Output: workflow map.
Architecture
Which flow on Zapier/Make (no-code), which on n8n/custom (code) — and when iPaaS actually makes sense.
Webhook setup
Event-driven workflows between shop, CRM and marketing tools. Idempotency and signature checks included.
ETL / data pipeline
Fivetran/Airbyte for standard sources, dbt transformation, BigQuery/Snowflake loading. With scheduling.
Error handling
Retry policies, dead-letter queues, alerting in Slack/PagerDuty and a manual replay option.
Monitoring
Run-status dashboards, latency tracking, data validations (volume, schema) and audit logs.
How do we differ?
Three ways to build integrations
No-code tool, enterprise iPaaS or senior operator. Depth and maintenance realism differ — here's the honest comparison.
| No-code tool Zapier, Make.com | Enterprise iPaaS Workato, Tray.io, Boomi | Truong Suarez Mix + custom where needed | |
|---|---|---|---|
| Setup effort | Low (drag & drop) | High (enterprise setup) | Medium (audit + selective build) |
| Scaling limit | 10–100k operations/month | Multi-million operations | Selective Zapier/n8n depending on load |
| Cost / month | €50–500 | €2k–15k+ | Setup cost + €50–300/month for tools |
| Maintenance | Yourself, simple | Own team needed | Docs + coaching, your team maintains it |
| Best phase for you | SMB with < 20 workflows | Enterprise with compliance | Mid-market with growing complexity |
Comparison based on publicly available information, as of 2026. If a pure no-code tool is enough for you, I'll tell you so in the intro call — instead of building custom unnecessarily.
How we work
Five phases, one point of contact
Mapping before building. Standard flows in Zapier, critical ones in code. Every phase has an output you can keep.
Audit
Workflow inventory, data islands, copy-paste hours. Output: workflow map.
Architecture
Tool mix, pipeline concept, schema validation, error strategy. Output: architecture plan.
Build
Zapier/Make/n8n workflows, custom webhooks where needed, data validations. Output: running pipelines.
Monitoring
Dashboards, alerting, replay mechanics, docs. Output: live status overview.
Maintenance
Tool API updates, new use cases, schema migrations as needed. Output: stable flows.
Stack
What we work with
No black-box tools. Everything we use, you can run yourself — if you want to.
No-Code
- Zapier
- Make.com
- n8n (self-hosted)
- Pipedream
ETL / Data
- Fivetran (Managed)
- Airbyte (Open-Source)
- dbt
- BigQuery / Snowflake
Custom-Code
- Node.js / TypeScript
- Cloudflare Workers
- Vercel Functions
- Python (Pandas, FastAPI)
Monitoring / Alerts
- Better Stack / Logtail
- Sentry
- Slack webhooks
- PagerDuty
Recommended entry point
Two paths, depending on where you stand
Clean up existing workflows or build a new pipeline architecture — both get a tool-mix check.
For you if
Workflows run, but they hurt
Zapier setups keep failing, data islands keep growing, copy-paste tasks eat hours of your team's time. A focused diagnosis with cleanup recommendations is often enough.
5–7 days · report + 30-min call
Starter Audit / Tracking
- – Workflow inventory
- – Error patterns & maintenance effort
- – Copy-paste hours estimate
- – Top 3 cleanup recommendations
For you if
Rebuilding the pipeline architecture
You're starting with a marketing stack, want to integrate CRM + shop + marketing, or you're migrating from one stack to another. You need a concept with a tool mix and a build roadmap.
7–10 days · report + 60-min call
Core Audit / Build new
- – Tasks & data-flow concept
- – Tool-mix recommendation (no-code vs. code)
- – Error strategy
- – Build roadmap with effort estimate
Not sure? The symptom triage on the audits page helps you choose. The audit fee is credited toward a follow-up project.
When this becomes relevant
Typical starting points
Three recurring situations where integrations and pipelines are the right tool.
Data bridge
Multi-channel sales data
How pipelines connect shop, CRM, marketing tools and analytics into one data truth.
Tracking pipeline
Tracking despite consent loss
Why webhook pipelines are the foundation for server-side tracking and CAPI.
Compliance
GDPR-compliant consent setup
How data pipelines run cleanly even with consent management and proper opt-in.
FAQ
What clients often ask before the first collaboration
Zapier, Make or custom code?
Zapier for standard flows with low volume (< 10k operations/month) and non-tech owners. Make.com for more complex flows with better filter and iteration functions. Custom code (n8n self-hosted or Node.js) for critical pipelines with high volume or compliance requirements.
ETL or ELT — what's the standard today?
ELT with Fivetran/Airbyte + BigQuery/Snowflake + dbt is the new standard for analytics pipelines. Load data first, then transform it in BigQuery. Classic ETL still makes sense when compute is more expensive than storage or for compliance reasons (no raw storage allowed).
How reliable are webhooks really?
Standard webhooks have a 2–5% failure rate (network, timeouts, receiver errors). With a clean setup (retry policy, dead-letter queue, idempotency keys, signature check) you get to < 0.1%. I always build that in — otherwise you get phantom bugs that aren't reproducible.
Is n8n self-hosted worth it over Zapier?
At > 50k operations/month, yes. n8n self-hosted (Hetzner, Render) costs a fixed €20–50/month, while Zapier Pro runs €1,000+. But: n8n needs a DevOps hand for hosting, updates and backups. Below 20k operations, Zapier stays cheaper than the self-hosting effort.
Who maintains the pipelines afterwards?
No-code flows (Zapier/Make) can be maintained by your marketing or ops team — with the docs I deliver. Code-based pipelines (n8n, custom) need a dev hand: either your team or I stay on as a special-topics retainer. I make that transparent in the audit.
Let's talk
Three paths — depending on where you are.