Services / Data & Automation
We turn data into decisions — and automation.
Server-side tracking, data warehouses, AI-ready pipelines. iOS-17 and GDPR aren't a problem anymore — they're an architecture question. From one team.
Tracking that works
Server-side setup that survives iOS-17, ad-blockers and consent banners. You stop losing conversions in your reporting.
Data as your own asset
Your own data warehouse instead of scattered tool data models. If Meta cuts you off tomorrow, you still have your data.
AI-ready pipelines
Cleanly structured data ready for attribution modelling and forecasting. No more transformation hell.
John is trusted by brands like
What you can book
Five building blocks that turn your data into an asset
Individually or combined. We start where your biggest data leak is — usually with tracking. The Tracking Audit finds that in 5-7 days.
Server-Side Tracking
Tracking that survives iOS & consent
We set up tracking so campaigns, consent and platform changes stay cleanly measurable — including Conversion APIs, tagging and dashboards.
- – Meta Conversions API setup (Cloudflare Worker / Cloud Run)
- – Google Server-Side GTM
- – PII hashing + GDPR compliance
- – Event deduplication (Pixel ↔ CAPI)
- – Event data lake option (GCS, BigQuery)
Attribution & Dashboards
Which channel really drives revenue?
We build attribution models and dashboards that show which channel really drives revenue — for performance decisions you can prove.
- – Attribution model design (last-click vs. multi-touch vs. MMM)
- – Data warehouse setup (BigQuery, Snowflake)
- – dbt transformations
- – Looker Studio / Metabase / Tableau dashboards
- – KPI definition + monitoring
CRM & Lifecycle
From first purchase to repeat customer
Automate retention, build lifecycle journeys, lift repeat-purchase rates. From first purchase to loyal customer — systematically.
- – CRM setup (HubSpot, ActiveCampaign, Klaviyo, Customer.io)
- – Lifecycle journey design (onboarding, nurturing, reactivation, winback)
- – Email automation + segmentation
- – Scoring + lead handoff Marketing ↔ Sales
- – Cohort analysis + retention reporting
Marketing Automation
Lead nurturing & sales handoffs
We automate lead journeys, scoring and campaign logic so marketing and sales work cleanly together and less potential is lost.
- – Workflow design + trigger mapping
- – Tool selection (HubSpot, n8n, Make.com, Zapier)
- – Lead scoring + qualified handoff
- – Multi-channel orchestration (email + SMS + push)
- – KPI tracking + optimisation
Consent & Governance
Measurement + compliance — both
Tracking despite GDPR, Consent Mode v2, clean PII hashing. We make sure measurement and compliance fit together.
- – Consent management platform selection (Usercentrics, Cookiebot, OneTrust)
- – Consent Mode v2 integration (Google, Meta)
- – Server-side PII hashing
- – Documentation for data protection officers
- – DPIA support
Methodology
Five phases. One point of contact.
We often start with a Tracking Audit — so we know what's already there and what's leaking.
01
Audit
Tracking setup, consent, data leaks, duplicates.
02
Architecture
Plan data model, tool stack, server-side setup.
03
Implementation
Build CAPI, data warehouse, dbt models, automations.
04
Validation
Data reconciliation, test setup, QA.
05
Activation
Reports, dashboards, AI use cases live.
FAQ
What clients often ask before tracking setup
Tracking Audit · 5-7 days · Fixed price
How much attribution are you losing right now?
Full check of GA4, Meta Pixel and consent setup. We identify every data leak and duplicate event. Prioritised action plan with estimated impact, 20+-page report with screenshots and benchmarks, 45-minute strategy call. If you continue with us afterwards, we credit the audit fee against the follow-up project.
€890
Festpreis · 5-7 days
Let's talk
Three paths — depending on where you are.