Services / Growth Marketing / SEO & GEO
Stay visible, even as search turns generative.
Classic SEO is mandatory — but increasingly it isn't enough. I build visibility in Google, in AI Overviews and in ChatGPT/Perplexity/Claude in parallel — with measurable outputs instead of PR platitudes.
Classic SEO as the foundation
Core Web Vitals, technical basics, content depth, backlinks. Without clean SEO, GEO doesn't work either.
GEO as a new discipline
Entity optimisation, structured data, brand mentions in the training sources — so LLMs cite your brand instead of the competition.
Measure both
Rankings, AI Overview citations, brand mentions in LLM answers — one dashboard for both worlds.
What you can book
Six building blocks, individually or as a package
We usually start with the audit — after that, it becomes clear whether the order is technical, content or GEO first.
Technical SEO
Core Web Vitals, crawl budget, render performance, hreflang, Schema.org. A clean foundation instead of hygiene theatre.
Content strategy
Topic clusters, search-intent mapping, content briefings. Also for teams that write themselves.
GEO / LLMO
Optimisation for AI Overviews, ChatGPT citations, Perplexity sources. Entity logic, mentions in training sources.
Entity & schema layer
Knowledge graph presence, structured data, author entity, brand consistency across platforms.
Link building
Quality, transparent, outreach-based. No PBN, no thousand-link packages from shady providers.
Monitoring + dashboard
Rankings, AI citation tracker, GSC data, Sistrix visibility. Looker Studio instead of monthly PDFs.
How do we differ?
Three ways to buy visibility
Classic SEO agencies are strong on the hygiene part. GEO boutiques are fast but thin. Here's the comparison.
| Classic SEO agency Searchmetrics, Sistrix, AnalyticaA | GEO boutique Young AI-first providers | Truong Suarez SEO + GEO combined | |
|---|---|---|---|
| Technical SEO | Very strong, often a core service | Frequently skipped or outsourced | A mandatory part, with our own tools (CWV, schema validator) |
| GEO / LLMO | Currently being retrofitted — mostly as an add-on | Core service, fast, but often without an SEO base | Integrated with the SEO foundation — no island setup |
| Measuring GEO success | In a pilot phase, often anecdotal | AI citation tracker, often proprietary | Hybrid: GSC + Sistrix + AI tracker, openly documented |
| Content production | In-house writing teams, scalable | Often AI-generated without editing | Briefings + editing, your team writes or an external pool |
| Best phase for you | Mid-market with an in-house content team, classic funnel | Startups that want to ride the GEO wave quickly | When you need both disciplines from a single source, at senior level |
As of 2026. If you're established in classic search and only want to add GEO, you can also run a pure GEO boutique combined with in-house SEO. I'll tell you so honestly in the intro call.
How we work
Five phases, one point of contact
Instead of a 6-month strategy workshop: phase-by-phase build-up with outputs you can keep.
Audit
Visibility, classic + GEO, technical hygiene, competitive cross-section. Output: triage report.
Hygiene
Core Web Vitals, crawl budget, hreflang, redirects. What's broken gets fixed before new content comes.
Content + entity
Topic clusters live, Schema.org rolled out, entity consistency across platforms.
GEO layer
LLM source optimisation, brand mentions, AI Overview targeting, llms.txt + AI crawler directives.
Monitoring
Rankings, citations, brand mentions in the live dashboard. Monthly sync with roadmap adjustment.
Stack
What we work with
Classic SEO tooling combined with GEO tools that are still young. Everything open — no proprietary black-box setup.
Crawl / Tech SEO
- Screaming Frog
- Google Search Console
- PageSpeed Insights
- Schema.org Validator
Research / Rankings
- Sistrix
- Ahrefs / Semrush
- SearchAtlas
- Surfer SEO
GEO / LLMO
- Perplexity source audit
- AI Overview tracker
- ChatGPT citation logs
- llms.txt / robots-AI
Content / Reporting
- Notion + Linear
- Looker Studio
- Google Sheets
- Claude / ChatGPT (with editing)
Recommended entry point
Two paths, depending on where you stand
For established sites with grown SEO, a visibility check is usually enough. For relaunches and new markets, the sprint with a roadmap pays off.
For you if
You already have visibility
You rank for relevant terms but want to know what's blocking classic SEO and how to introduce GEO/LLMO without disrupting what's already working.
5–7 days · report + 30-min call
Starter Audit / Visibility
- – Technical hygiene (CWV, schema, hreflang)
- – Content gap analysis (topic clusters vs. competition)
- – GEO/LLM citation baseline
- – Top 5 quick wins with effort estimate
For you if
Relaunch, new market, foundation
You're planning a site relaunch (risk of ranking loss), entering a new market or rebuilding the domain. You need a plan + roadmap, not just a diagnosis.
2 weeks · report + workshop
Growth Sprint
- – Market & search-behaviour analysis
- – SEO+GEO strategy plan
- – Migration roadmap (if relaunching)
- – Content cluster + entity concept
- – Half-day handover workshop
Not sure? The symptom triage on the audits page helps you choose. The audit fee is credited toward a follow-up project.
When this becomes relevant
Typical starting points
Three recurring situations where SEO & GEO is the right lever.
GEO / LLMO
Becoming visible in ChatGPT & Perplexity
When competitors get cited in AI answers and your brand is missing — what we concretely do.
Migration
Relaunch without SEO loss
Pre-/post-launch checklists + migration mapping so rankings survive the domain change.
Launch
Launch with landing pages
Search-intent-driven landing pages for new products and markets — SEO- and GEO-ready from the start.
FAQ
What clients often ask before the first collaboration
Does GEO make classic SEO obsolete?
No. GEO builds on SEO — LLMs draw their sources, among other things, from classic search results. A site that doesn't rank in Google also appears less often in ChatGPT answers. SEO hygiene is mandatory, GEO is the extension.
How do you even measure GEO success?
Three levels: (1) AI Overviews in Google — is your domain cited? (2) Brand mentions in ChatGPT/Perplexity/Claude for relevant prompts. (3) Direct traffic from AI platforms (e.g. perplexity.ai as referrer). We track all three, with transparent methods instead of black-box scores.
What happens to Google when AI Overviews eat the click?
The reality is a two-worlds strategy: fewer top-3 clicks on informational queries, but higher click quality on transactional ones — plus a new mentions value source in AI answers. We reduce the dependency on purely informational long-tails and prioritise entity-relevant content.
What role do backlinks still play in 2026?
Smaller than in 2018, but relevant — above all as a brand-mention signal that LLMs absorb into their training data. We rely on quality outreach (trade media, industry directories) and avoid mass providers entirely. Better 10 honest mentions than 200 toxic profile links.
Do you offer content production?
We conceive and brief — production ideally runs through your team or a writing pool from our network. Pure AI generation without editing harms visibility (Helpful Content Updates), so with us there's always a human in the loop.
Let's talk
Three paths — depending on where you are.