Services / Websites & Conversion
Websites that don't just look good — they sell.
Next.js stack, clear conversion paths, SEO-safe relaunches, performance without compromise. We build websites as sales tools — not as online business cards.
Fast & SEO-ready
Core Web Vitals in the green, Lighthouse 90+, server-side rendering where it matters.
Clear conversion paths
Users know what to do within 3 seconds — and they do it. UX as a conversion lever, not decoration.
Scalable stack
Next.js, headless CMS, clear component library. No plugin soup, no WordPress theme nightmares.
John is trusted by brands like
What you can book
Five paths to a website that sells
From a small CRO test to a full relaunch — we plug in wherever you are. If you don't know where to start, the Relaunch Audit answers exactly that.
Landing Pages
Make campaigns more profitable
We concept, write copy and develop landing pages that make your campaigns more profitable — including tracking, tests and a clean handoff to CRM or Sales.
- – Conversion research + competitor analysis
- – Copywriting (hook, value prop, social proof, CTA)
- – Next.js development (performance, mobile-first, SEO-safe)
- – Tracking setup (events, GA4, CAPI)
- – A/B-test ready + CRM/Sales integration
Website Relaunch
Without losing SEO
Relaunch, redesign or migration: we build faster, clearer websites with measurable conversion — without unnecessary visibility losses.
- – Tech audit (stack, performance, security)
- – SEO migration strategy (URL mapping, redirects)
- – Design system + mockups
- – Next.js rebuild (100% Lighthouse target)
- – Zero-downtime cutover + post-launch monitoring
CRO & A/B Testing
More conversion from existing traffic
Through research, A/B tests and clear prioritisation we improve user flow, forms, offers and page logic — data-driven, not gut feel.
- – Conversion research (heatmaps, session recordings)
- – Hypothesis prioritisation (ICE/PIE framework)
- – A/B test setup + management
- – Statistical significance + reporting
- – Iteration loops (monthly)
Webdesign & UX
Measurable user guidance
Clear navigation, modern aesthetics, mobile-first. Web design and UX that don't just look good — they convert.
- – User research + personas
- – Information architecture + sitemap
- – Wireframes + mockups (Figma)
- – Design system + component library
- – Mobile-first + accessibility (WCAG 2.1 AA)
CMS & Migration
Legacy out · Headless in
Legacy WordPress out, Next.js in — without downtime. Migration of content, URLs, user roles and SEO signals.
- – Inventory + content audit
- – URL mapping + 301 redirects
- – Headless CMS selection (Sanity, Contentful, Strapi)
- – Content migration (scripts + manual review)
- – User roles + workflows
Methodology
Five phases. One point of contact.
We often start with an audit — so we know what's actually broken and what only feels broken.
01
Audit
Tech, SEO, UX, performance. We know where we stand.
02
Concept
Sitemap, user flows, wireframes, component library.
03
Design
Visual design, mobile-first, accessibility built in.
04
Build
Next.js implementation, headless CMS, tests.
05
Launch & CRO
Go-live, monitoring, A/B tests, continuous optimisation.
FAQ
What clients often ask before relaunching
Relaunch Audit · 7-10 days · Fixed price
Before you relaunch — know what's coming
Tech audit (performance, security, Core Web Vitals), SEO migration analysis with URL mapping, content inventory with risk rating, migration guide with step-by-step checklist, 60-minute workshop with your team. If you continue with us afterwards, we credit the audit fee against the follow-up project.
€1,290
Festpreis · 7-10 days
Let's talk
Three paths — depending on where you are.