Services / Growth Marketing / Creatives & Content
Creative is the biggest lever in performance marketing.
Algorithms are largely a commodity. What separates performance today is the speed at which you test new hooks, angles and formats — while building a brand, not just clicks.
Hook-first
The first 3 seconds decide. I test hooks systematically, not on gut feeling.
Iteration on a weekly cadence
Instead of a quarterly shoot — 5–10 new variants per week. A scalable pipeline with UGC and motion templates.
Brand + performance
Creatives that don't just convert but have recognition value. Brand codes instead of a template flood.
What you can book
Six building blocks, individually or as a package
We usually start with the audit and concept. Production only comes once the hook tests show clear angles.
Creative audit
What's working, what keeps dying, what gets repeated too often. Hook-pattern analysis, format mix, iteration speed.
Creative strategy
Hooks, angles, brand codes, ad concepts. What should be tested and in which order.
UGC briefings & sourcing
Creator sourcing (micro/nano), briefing templates, approval flow. Including rights clauses and usage scope.
Video & motion templates
Modular After Effects/CapCut templates that let the team build variants in hours instead of days.
A/B test pipeline
Test matrix, statistical significance, hook-variation trees. An iteration log with clear hypotheses.
Refresh rhythm
Monthly refresh plan, driven by frequency, hook performance and audience fatigue.
How do we differ?
Three ways to buy creatives
Production houses are strong on polish, weak on iteration. UGC agencies deliver volume, often without strategy. Here's the honest comparison.
| Production house Classic ad production | UGC agency Insense, Billo, Adello | Truong Suarez Strategy + pipeline | |
|---|---|---|---|
| Output speed | 1–2 shoots per quarter | 20–50 clips/month without a concept | 5–10 strategically planned variants per week |
| Strategy + hooks | Image-focused | Briefing templates, no iteration loop | Performance hooks from data, a test tree per angle |
| Cost/variant | €5–20k+ per shoot | €200–500 per clip | Pipeline + templates cut the per-variant cost by 50–70% |
| Brand codes | Very strong | Often interchangeable | Visual and verbal identity anchored in templates |
| Best phase for you | Brand launch, TV spots | High scaling with an established strategy | Mid-market with a performance stack that needs strategy and volume |
Comparison based on publicly available information, as of 2026. If your situation would be better served elsewhere, I'll tell you so in the intro call.
How we work
Five phases, one point of contact
Concept and pipeline instead of a quarterly shoot. Every phase delivers artifacts that live on in the team.
Creative audit
Hook analysis, performance distribution, format mix. Output: hook library + pattern map.
Concept
5–10 angle hypotheses, test tree, hero concepts. Output: brief sheet per variant.
Pipeline setup
Creator onboarding, motion templates, approval flow. Output: ongoing production.
Test loop
Weekly sprints with new variants, learning documentation, winning-hook scaling.
Refresh + review
Frequency check, new hook generations, audience-fatigue analysis.
Stack
What we work with
No black-box tools. Everything we use, you can run yourself — if you want to.
Design
- Figma
- Adobe Photoshop / Illustrator
- Canva (for the team)
Motion / video
- After Effects
- Premiere Pro
- CapCut
- Runway / Pika (AI)
Briefings + approval
- Notion + Linear
- Frame.io
- Loom
- Brief templates (Markdown)
Test tracking
- Meta Ads Reporting
- TikTok Creative Center
- Looker Studio (hook score)
- Atria / Foreplay
Recommended entry point
Two paths, depending on where you stand
For running ad accounts, the Starter Audit shows what isn't working in the creatives. For new brand pipelines, the Growth Sprint delivers the strategy and setup plan.
For you if
You're already running ads with creatives
You want to know why hooks die, which angles are untested, and where iteration stalls. A focused diagnosis with actionable recommendations is often enough.
5–7 days · report + 30-min call
Starter Audit / Ads
- – Hook-pattern analysis
- – Format-mix check
- – Iteration-speed score
- – Top 3 angle recommendations
For you if
You're building a new creative pipeline
A launch, rebrand or scaling jump with new volume. You need strategy and pipeline setup, not just an assessment.
2 weeks · report + workshop
Growth Sprint
- – Brand code + hook system
- – Test tree with 10–20 angles
- – Creator/UGC sourcing plan
- – Motion-template setup
- – Half-day handover workshop
Not sure? The symptom triage on the audits page helps you choose. The audit fee is credited toward a follow-up project.
When this becomes relevant
Typical starting points
Three recurring situations where creatives and content are the right tool.
Creative fatigue
Ads no longer scale
Often it's not the algorithms but worn-out creatives that are the bottleneck — how we diagnose that.
Launch
Launch with landing pages
How the creative hook and the landing-page headline are aligned — for consistent conversion.
Attribution
Multi-channel sales data
When every channel claims the conversion for itself — how we measure which creative really sells.
FAQ
What clients often ask before the first collaboration
How many creative variants do I need per month?
Rule of thumb for Meta/TikTok: 15–30 new variants per month once the budget is above €10k. Below that, more like 5–10. More important than volume is hook diversity — 3 strong hooks with 5 variants each beat 50 interchangeable clips.
Do I own the UGC videos after the collaboration?
Yes, under a standard condition. We use contracts with clear usage scopes (paid social, whitelisting, cross-posting) and rights terms of typically 12 months. The files live in your Drive, not in our tool.
How much budget does each new variant need for testing?
On Meta typically €300–500 per variant to see a first signal (hook rate, thumb-stop rate). For reliable conversion data, often €1–2k. With smaller budgets we'd rather build CBO setups than isolated tests.
Can my team build further variants themselves?
That's exactly the goal of the pipeline. We set up modular CapCut/After Effects templates that let a junior build a new variant in 2–3 hours. The concept work stays with us or a senior on your team.
How does this connect to performance marketing?
Closely. The account structure (see the performance marketing page) determines how many angles can run in parallel. The creative pipeline fills those structures. In most cases both disciplines from one hand are more efficient — because briefings can respond to performance insights immediately.
Let's talk
Three paths — depending on where you are.