Blog & Knowledge
Solving problems, explaining methods, sharing knowledge.
Use Cases show how I tackle specific problems. Insights deepen topics where you need clarity.
GEO vs. SEO — what comes after Google
Generative Engine Optimization: How LLMs like ChatGPT and Perplexity select content, and what changes for brands.
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Attribution After the Cookie's Death
First-click and last-click misallocate budgets — a framework for data-driven attribution using first-party data, server-side signals, and incremental measurement.
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The Conversion Velocity Matrix
How your martech stack architecture determines how quickly prospects become customers — a strategic framework for B2B decision-makers.
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First-Party & Zero-Party Data: Building a Real Data Foundation
Why the end of third-party cookies isn’t a crisis but an opportunity — and how to build a data infrastructure that actually holds up.
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Core Web Vitals & INP 2026
INP has replaced FID — here is what that means in concrete terms for Google rankings, conversion rates, and technical practice in mid-market businesses.
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Not found in AI search like ChatGPT
How your brand shows up in the answers from Google, ChatGPT and Perplexity, while classic rankings lose ground.
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Avoid cookie-banner warnings
Set up your consent banner in a legally sound way, without losing sales. Server-side tracking catches what would otherwise be lost.
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Ads aren't scaling, ROAS drops
When the structure of your ad accounts holds performance back. We look for the cause before pushing out new creatives.
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Website not accessible under the BFSG?
Mandatory since June 2025, with fines up to €100,000. How we check mid-market websites and turn that into a plan.
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Relaunch without SEO loss
Losing 30–50 % of your visibility in a relaunch is the norm. We plan the redirects and carry the content over in full.
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Tracking despite missing consent
iOS 17, ad blockers and Consent Mode v2 push your numbers down. Server-side tracking brings back what gets lost.
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Product launch with landing pages
New product, new brand or new market. Six weeks from market analysis to a finished funnel.
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Sales figures from every channel
All channels in one report, without anyone copying spreadsheets together by hand. One number everyone can rely on.
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