Blog & Knowledge
Solving problems, explaining methods, sharing knowledge.
Use Cases show how I tackle specific problems. Insights deepen topics where you need clarity.
GEO vs. SEO — what comes after Google
Generative Engine Optimization: How LLMs like ChatGPT and Perplexity select content, and what changes for brands.
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Attribution After the Cookie's Death
First-click and last-click misallocate budgets — a framework for data-driven attribution using first-party data, server-side signals, and incremental measurement.
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The Conversion Velocity Matrix
How your martech stack architecture determines how quickly prospects become customers — a strategic framework for B2B decision-makers.
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First-Party & Zero-Party Data: Building a Real Data Foundation
Why the end of third-party cookies isn’t a crisis but an opportunity — and how to build a data infrastructure that actually holds up.
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Core Web Vitals & INP 2026
INP has replaced FID — here is what that means in concrete terms for Google rankings, conversion rates, and technical practice in mid-market businesses.
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Not found in ChatGPT/Perplexity
Visibility for the LLM era: How your brand gets cited in generative answers, instead of getting stuck in organic ranking decline.
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Avoid cookie-banner warnings
Legally compliant consent layer without losing conversion data. Server-side tracking as fallback.
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Ads aren't scaling, ROAS drops
When account setup stops delivering — structured diagnosis instead of creative brute-force.
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BFSG 2025: site not accessible?
Mandatory since June 2025 — up to €100,000 fines. How the audit-to-roadmap process looks for mid-market sites.
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Relaunch without SEO loss
30-50% visibility loss at relaunch is the norm. Migration framework with redirect strategy.
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Tracking despite consent loss
iOS 17, ad blockers, Consent Mode v2 — conversion numbers drop. Server-side tracking as answer.
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Launch with landing pages
New product, new brand, new market — 6-week approach from market analysis to funnel.
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Sales data across all channels
Multi-channel reporting without Excel Frankenstein. One source of truth instead of manual data stitching.
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