Services / Growth Marketing / Performance Marketing
Campaigns that run better in month 4 than in month 1.
Paid search and paid social, cleanly tracked and scaled step by step. Instead of new hypotheses every month, I build structures that grow with the budget — and reports that show where the next euro goes.
Tracking that holds
A server-side setup that survives iOS 17, consent banners and cookie loss — before the first campaign goes live.
Account structure that scales
Campaign architecture built for the 2026 platform algorithms — no junior account structure that falls apart past €50,000.
Iteration, not hopping
Creative and audience tests in weekly sprints. You know what's being tested, why, and what comes next.
What you can book
Six building blocks, individually or as a package
We usually start with the first two — tracking setup and account audit. After that, it becomes clear what makes sense.
Account audit
X-raying Google & Meta accounts: structure, naming, conversion paths, audience logic, scaling blockers.
Tracking setup
GA4 + server-side GTM + Meta CAPI + TikTok Events API. Cookie-banner-compliant, iOS-17-resistant.
Campaign architecture
Account structure for Performance Max, Advantage+ and CBO. Budget plan, naming convention, reporting hooks.
Creative pipeline
Hook variation, UGC briefings, motion templates. A weekly cadence instead of a quarterly shoot.
Reporting + dashboard
Looker Studio dashboard with channel mix, CAC, ROAS trend, creative performance. A live link instead of a weekly PDF.
Scaling support
Monthly reviews with budget-jump recommendations, audience rotation and creative-refresh plans.
How do we differ?
Three ways to buy performance
There isn't one right agency — there's the right one for your phase. Here's the honest comparison.
| Enterprise consultancy DEPT, OMMAX, large networks | Full-service agency AnalyticaA, KlickPiloten, Mediaplus | Truong Suarez Senior operator | |
|---|---|---|---|
| Pricing model | Day rates €1,500–2,500, often six-figure engagements | Retainer €5–15k/month, minimum term 6–12 months | Fixed-price audit from €890, sprint €2,490, then modular retainers |
| Point of contact | Senior partner + 4–6 junior analysts in the background | Account manager + specialist pool per discipline | John directly — from audit to scaling |
| Time to live | 6–12 weeks (strategy deck first) | 4–6 weeks onboarding + setup | 2-week audit start, first live launch in 4–6 weeks |
| Code & data ownership | Agency setups, often tool lock-in (proprietary dashboards) | Standard tools, shared access | You keep everything — accounts, tracking code, dashboards |
| Best phase for you | Mid- to large corporation, multiple markets, board visibility | Mid-market with a dedicated marketing team and a fixed budget | Founders & mid-market with €100k–2M budget who want a senior hand |
Comparison based on publicly available information, as of 2026. If your situation would be better served elsewhere, I'll tell you so in the intro call.
How we work
Five phases, one point of contact
No workshop theatre. Every phase has a measurable output you can keep — even if you continue in-house afterwards.
Audit
Account health, tracking integrity, competitor ads, scaling blockers. Output: triage report + quick wins.
Setup
Server-side tracking, conversion paths, audience stack, naming convention. Output: documented setup.
Launch
3–5 creative angles, 2–3 audience strategies, A/B tests. Output: learning log with hypotheses + data.
Scaling
Budget jumps in 30–50% steps, audience rotation, creative refresh. Output: monthly scaling plan.
Iteration
Reviews, reporting upkeep, new hypothesis tests. Output: live dashboard + monthly sync.
Stack
What we work with
No black-box tools. Everything we use, you can run yourself — if you want to.
Paid Search
- Google Ads
- Microsoft Ads (Bing)
- Performance Max
- Enhanced Conversions
Paid Social
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Mgr.
- Pinterest Ads
Tracking
- GA4 + server-side GTM
- Meta CAPI
- TikTok Events API
- Cookiebot / Usercentrics
Reporting & Ops
- Looker Studio
- Google Sheets
- Notion + Linear
- Figma / CapCut
Recommended entry point
Two paths, depending on where you stand
We never start blind in the account. Which audit is right depends on whether ads are already running or you're just starting out.
For you if
You're already running ads
You want to know why your ROAS is dropping, where tracking leaks, or why scaling isn't working. A focused diagnosis with actionable recommendations is often enough.
5–7 days · report + 30-min call
Starter Audit / Ads
- – Account structure & naming check
- – Tracking health (pixel, CAPI, GA4)
- – Top 3 scaling blockers
- – Quick-wins list with effort estimate
For you if
You're starting new or scaling big
You're planning a launch, a new market or a visible budget doubling. You don't just need a diagnosis but a concept with a setup plan and scaling roadmap.
2 weeks · report + workshop
Growth Sprint
- – Market & competitor research
- – Account & tracking setup plan
- – 3-month roadmap with budget jumps
- – Audience & creative concept
- – Half-day handover workshop
Not sure? The symptom triage on the audits page helps you choose. The audit fee is credited toward a follow-up project.
When this becomes relevant
Typical starting points
Three recurring situations where performance marketing is the right tool.
Plateau diagnosis
Ads no longer scale
When ROAS collapses with every budget jump — what we then concretely investigate.
Tracking
Tracking despite consent loss
Server-side setup with hashed conversions for Meta, Google and TikTok — GDPR-compliant.
Attribution
Multi-channel sales data
When every channel claims the conversion for itself — how we create clarity.
FAQ
What clients often ask before the first collaboration
How quickly do I see first results?
First reliable data in 2–4 weeks after launch, clear trends after 6–8 weeks. Whoever promises you performance after 7 days is either lying or using fragile tracking. We'd rather show transparent learning logs than optimistic ROAS stars.
What minimum budget do I need per channel?
Rule of thumb for Meta & Google: €3–5k/month per channel so the algorithms see enough conversions. Below €2k you work against the platform rather than with it. We discuss this honestly in the intro call — sometimes the better step is positioning or landing pages first, not ads.
Are you a specialist or a generalist?
T-shaped. Depth in paid search/social and tracking architecture, breadth in SEO, creatives and analytics. For very niche topics (e.g. Amazon Ads, B2B LinkedIn outbound) I bring in specialists from my network — but you always have one point of contact.
How do you handle iOS 17, cookie loss and consent banners?
Server-side tracking as standard, not as an add-on. GA4 + GTM server container + Meta CAPI + TikTok Events API + Enhanced Conversions for Google. This keeps 30–50% of the conversions visible that client-side setups lose — GDPR-compliant and without dark patterns.
What's the difference from a full-service agency?
At a classic full-service agency, an account manager works in the front end while specialists rotate per discipline in the back. With me, you get a senior hand on the account, from audit to scaling. In return, I'm not a 200-person apparatus — if you need five parallel markets with dedicated teams, the others are better.
Let's talk
Three paths — depending on where you are.