Services / Growth Marketing / Influencer & Community
Reach without an ad account — planned, tracked, scalable.
Influencer marketing often goes wrong because gut feeling rules instead of data. I build programs with a measurable funnel, clear briefings and a clean contractual basis — including for mid-sized businesses that don't want to work with bundles.
Measurable funnel
UTM, promo codes, tracking links — every collaboration is trackable, not just the creator's reach reporting.
Brand safety
A vetting process for creators, contract clauses, approval flow before publishing. No discovery streams for dubious reach.
Repeatable
Program logic instead of one-offs. I set up structures that keep running without me after six months.
What you can book
Six building blocks, individually or as a package
We usually start with strategy + sourcing — activation only once the contract, tracking and approval are in place.
Program strategy
Platform mix, tier logic (macro/micro/nano), budget allocation, KPI definition.
Creator sourcing & vetting
Database search, audience-quality check, brand-fit assessment, outreach templates.
Briefing packages & contracts
Clear briefings, approval logic, rights allocation (whitelisting, cross-posting, term).
Tracking + affiliate
Promo codes, UTM logic, affiliate platform (optional). Per-creator ROAS measurable.
Community mechanics
Giveaways, challenges, Discord/Mighty Networks build-out, brand-ambassador programs.
Reporting + scaling
Per-creator dashboard, winning-tier identification, refresh cadence.
How do we differ?
Three ways to buy influencer reach
Classic influencer agency, self-service platform and senior operator — all three have their place. Here's the honest comparison.
| Influencer agency Buzzbird, Adloox, Storymachine | Self-service platform Modash, Insense, Heepsy | Truong Suarez Strategy + setup hand | |
|---|---|---|---|
| Model | Full service with markups (often 20–30%) | Tool subscription + self-outreach | Setup + coaching, your team takes it forward |
| Sourcing depth | In-house networks, often established creators | Broad but shallow, lots of self-filtering needed | Strategic tier mix with Modash + manual vetting |
| Tracking | Standard metrics, reach focus | Promo-code tracking, depending on the tool | UTM + promo + affiliate, per-creator ROAS visible |
| Contracts / rights | Standard, often premium clauses | Template contracts, sometimes thin | Own templates incl. whitelisting/cross-posting |
| Best phase | Macro campaigns, brand presence | High volume, in-house team | Mid-sized businesses wanting to build their own program |
Comparison based on publicly available information, as of 2026. If your situation would be better served elsewhere, I'll tell you so in the intro call.
How we work
Five phases, one point of contact
Program build-out in weekly sprints, with documented artifacts.
Strategy
Platform mix, tier logic, budget plan, KPIs. Output: program charter.
Sourcing
Modash search, audience-quality check, long-/shortlist. Output: 20–50 creator profiles.
Briefing + contracts
Outreach, negotiation, briefing docs, contract signing. Output: signed deals.
Activation
Content approval, publishing, tracking check per creator. Output: live posts.
Scaling
Identify the winner tier, whitelisting into ads, repeat deals.
Stack
What we work with
No black-box tools. Everything we use, you can run yourself — if you want to.
Sourcing
- Modash
- Heepsy
- Klear
- Manual research
Briefing / approval
- Notion templates
- Frame.io
- Own contract templates
Tracking
- UTM builder
- Promo codes (shop system)
- Awin / Tradedoubler (affiliate)
- Linktree tracking
Community
- Discord
- Mighty Networks
- Telegram
- Brand-ambassador tools
Recommended starting point
Two ways, depending on where you stand
For ongoing influencer activities, the visibility audit is the faster route. For a new program, the Growth Sprint with a setup plan is worth it.
For you if
You already work with creators
You want to know which creators truly deliver, whether the tracking is clean and where budget leaks unproductively.
5–7 days · report + 30-min call
Starter Audit / Visibility
- – Per-creator performance analysis
- – Tracking hygiene (UTM, promo)
- – Tier-mix assessment
- – Top-3 scaling recommendations
For you if
New program, launch, big leap
You're starting an influencer program from scratch, planning an activation wave or want to structurally clean up an existing program.
2 weeks · report + workshop
Growth Sprint
- – Program strategy + KPI set
- – Initial creator longlist (50–100)
- – Contract + briefing templates
- – Tracking setup (UTM/promo/affiliate)
- – Half-day workshop for handover
Not sure? The symptom triage on the audit page helps you choose. The audit price is credited toward a follow-up project.
When this becomes relevant
Typical starting points
Three recurring situations where influencer & community is the right tool.
Launch push
Launch with landing pages
How influencer activation + a landing-page funnel work together — with pre-launch waitlists and promo codes.
Diversification
Ads no longer scale
When paid social saturates — how influencer whitelisting + affiliate come in as additional channels.
Visibility
GEO & LLM visibility
How creator content and community signals make the brand more visible in AI answers and search.
FAQ
What clients often ask before the first engagement
Micro or macro — what's worth it?
For performance (measurable sales), micros (10k–100k followers) are often more efficient — higher engagement rate, lower cost per activation, easier tracking. Macros pay off for brand awareness and image push. Ideally a mix with tier logic.
How do we measure ROAS for influencer activation?
Three layers: (1) direct last-click via promo code/UTM, (2) halo effect via branded-search spike + direct traffic, (3) whitelisted-ads performance (creator content run as an ad). We aggregate all three into a per-creator score.
Which rights should I secure contractually?
At minimum: whitelisting (running content as an ad through the creator account), cross-posting (reusing it on your own brand channels), a 12-month term. For larger deals, also category exclusivity and performance-bonus clauses.
How many creators per month are realistic?
In setup mode 5–10 per month (quality first), 15–30 after stabilization. More important than volume is repeat rate — book top performers multiple times instead of onboarding new creators every time.
Does this work for B2B?
Yes, but differently: less Instagram/TikTok, more LinkedIn influencers and industry experts with a newsletter/podcast. Tracking here runs via branded search + demo-request codes, not via promo codes in the shop. Same process, different platforms.
Let's talk
Three paths — depending on where you are.